#Video to gif with audio series

And always test your email using Device Preview to see how your email will look in every email client. That means you should plan fallbacks or alternate templates for customers using other email clients. Only Apple Mail, Outlook on Mac, iOS Mail and Samsung Mail can play video. Pre-2016 versions of Outlook, for example, won’t play GIFs. But you may want to use existing video assets across your marketing channels- including in your emails.Īnother consideration is that not all email clients can display dynamic media. As a result, you probably wouldn’t make a video just for email marketing. Videos are more of an investment: concept, production and editing all take significant time and skill. You can also find GIFs for almost any occasion in a directory like GIPHY. GIFs are easier to make: you can whip them up in minutes using a design tool like Adobe Photoshop or Canva. When deciding between GIFs and videos in email, consider how much you’re willing to invest in creating them. Ĭonsiderations for using videos and GIFs in email Among Millennial customers, two-thirds feel like GIFs express emotions better than words. There’s less data on GIFs, but one case study from Marketing Sherpa found they can increase conversion rates by 103%. And including videos in emails can significantly reduce subscriber opt-outs, as the email content is considered to be more engaging. Sending customers an initial email with a video increases click-throughs by 96%, according to statistics collated by Wordstream. Just including the word “video” in your email subject line actually increases your open rates. How GIFs and videos improve email engagementĮmbedding video in email or putting a GIF in an email often results in higher engagement among email audiences.Īdding video can increase engagement by 300%. Length varies, but shorter is better for videos in email. Unlike GIFs, videos aren’t usually intended to loop. The frame rate is typically far higher than a GIF, which translates to smoother motion and higher quality.

#Video to gif with audio series

Videos encode a series of moving images, but can also include audio. If you’ve spent even five minutes on social media, you’ve probably encountered Kermit sipping tea or Rihanna rolling up her window. Because they’re usually short and funny, GIFs are frequently turned into memes or cultural shorthand.

Typically, GIFs are just a few seconds in length, though they can be much longer. Since they’re just a series of static images, there is no audio component. They’re essentially digital versions of those flipbooks you had as a kid. GIFs are graphic file formats that combine multiple images to make a looping animation. So which one is right for your email engagement strategy? In fact, interactive elements like embedded videos in email and use of GIFs in email can increase engagement by as much as 73%, according to Martech Advisor.īoth of these formats are increasingly popular among marketers.

Īnd dynamic visuals can help you create even more engaging emails. High-quality visual content makes your emails more memorable and appealing, as most people prefer visuals to text. That’s not much! But you can convey so much more if you include interactive visual content. According to one investigation, the optimal length for an email is only 50 to 125 words.